Ek Taara Toys, an all-women organization in India, is dedicated to offering sustainable and eco-friendly toys, each hand-crafted by local artisans. Founded by Priyanka Chugh, the brand combines her lifelong passion for toys and creativity with a mission to promote sustainability, ethical practices, and the empowerment of women artisans.
The Visionary Behind Ek Taara Toys
Priyanka Chugh’s journey began with a childhood fascination for toys and textiles, sparking her passion for innovation and creativity. Her academic pursuits at the National Institute of Fashion Technology (NIFT) and a double Masters in brand management from Polimoda, Italy, equipped her with the expertise to bring her vision to life. Ek Taara Toys celebrates India’s rich cultural heritage and the talents of local artists, all while staying true to sustainable practices.
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Sustainability at the Heart of Ek Taara Toys
Ek Taara Toys is committed to sustainability in every aspect of its operations. The toys are made from 100% high-quality cotton yarn, a sustainable material that minimizes environmental impact. Priyanka’s enthusiasm for eco-friendly textile products has led to the adoption of a zero-waste manufacturing process, ensuring the brand’s production methods align with its mission to foster a healthier planet for future generations.
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Empowering Women and Embracing Ethical Practices
Ethics and fair practices are core values at Ek Taara Toys. The brand champions the “Vocal for Local” initiative, supporting the local community and empowering women artisans, affectionately referred to as “Our Artists.” These artisans, a dedicated group of local women, hand-craft each toy, ensuring that every product is unique and special. Ek Taara Toys provides a safe and supportive working environment, promoting financial independence and producing high-quality toys for customers.
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Craftsmanship and Dedication in Every Toy
Each toy at Ek Taara Toys is meticulously hand-crafted using intricate crochet techniques, symbolizing hours of effort, passion, and dedication. These colorful and unique toys showcase the skill and creativity of the all-women artisan team. Each toy is a work of art that embodies the cultural essence and artistry of India.
A Sustainable Vision for the Future
Ek Taara Toys aspires to become a leading sustainable toy brand in India and beyond. The brand remains committed to promoting fair trade practices, empowering women, and creating environmentally responsible products. Despite global challenges, Ek Taara Toys stays dedicated to its mission of growth and sustainability, fueled by Priyanka’s unwavering commitment and hard work.
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Join the Sustainable Journey with Ek Taara Toys
By choosing Ek Taara Toys, customers invest in more than just a toy; they support a brand that upholds sustainability, ethical practices, and the empowerment of women. Join Ek Taara Toys on its sustainable journey, celebrating creativity, craftsmanship, and community, and contribute to a brighter, more sustainable future, one handcrafted toy at a time.
Follow Ek Taara Toys on their sustainable mission and celebrate the art, culture, and essence of India through their beautifully crafted, eco-friendly toys.
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For more information, visit ektaara.in
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