Okhai is a socially-driven brand dedicated to empowering rural artisans, primarily women, by providing them with sustainable livelihoods through traditional craftsmanship. Originating in the Okhamandal region of Gujarat, India. It was established in 2002 with the mission to preserve and promote the artisanal heritage of rural communities while fostering economic independence for its artisans.
Okhai’s products include hand-crafted apparel, accessories, and home decor, which combine traditional designs with modern aesthetics. The brand works with over 2,500 artisans across India, with a focus on providing fair wages and creating dignified employment opportunities. Okhai also emphasizes sustainability by ensuring environmentally conscious production processes, which include natural dyes and minimal waste practices.
A significant aspect of Okhai’s operations is its emphasis on community development. The organization invests in upskilling artisans, many of whom come from marginalized communities. Through various workshops and collaborations with design institutions like the National Institute of Fashion Technology (NIFT), Okhai equips these artisans with skills to create high-quality, marketable products.
Additionally, Okhai has embraced digital platforms to expand its reach. Its e-commerce presence has allowed the brand to connect with global customers, driving both revenue and awareness of its mission. Through initiatives such as the "Working Women for Working Women" campaign, Okhai showcases its artisans as empowered creators and provides them with a platform to share their stories.
The brand's growth has been impressive, doubling its revenues within a few years while maintaining its core commitment to social impact and sustainable practices.
Okhai's commitment to sustainability is reflected in its ethical practices, ensuring fair wages and preserving cultural traditions. Recognized for its efforts, Okhai was honored as the "Ethical D2C Fashion Brand of the Year" in 2023, further highlighting its role in promoting both economic empowerment and cultural preservation. Through its holistic approach, Okhai continues to transform lives, one artisan at a time.
Credits : Okhai
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