In an age where wellness trends often lean on synthetic shortcuts and overprocessed formulas, Sheer MADness Nutrition is carving a bold, refreshing path—one that’s deeply rooted in nature, tradition, and authenticity. This homegrown brand is pioneering chemical-free, desi, plant-based nutrition with products that celebrate Indian superfoods and age-old wellness wisdom.

The Junoon Behind the Brand

The word “MADness” in the brand’s name is not just about energy—it’s about passion. The driving force behind Sheer MADness is an unwavering belief in natural wellness and the power of traditional ingredients. Founder Chef Ashutosh Awasthi, a visionary in the health and food space, created the brand to challenge the norm: that nutrition must come from synthetic sources or be filled with preservatives and chemicals. His philosophy is simple yet powerful—Say cheers to natural and no to chemicals.

What Makes Sheer MADness Different?

Sheer MADness Nutrition is India’s only brand that offers completely natural vegan protein powder, rich in Vitamin E, Omega-3, and Omega-6, sourced from real almonds and flaxseeds. Unlike most supplements in the market that use fillers like silicon dioxide or BHT/BHA, Sheer MADness avoids all forms of preservatives, emulsifiers, artificial colors, and added flavors.

Their commitment to clean labeling and desi ingredients makes their product line stand out—not just in India, but globally among the growing community seeking plant-powered nutrition rooted in Ayurvedic and cultural wisdom.

Product Lineup: Wellness with a Desi Soul

The Sheer MADness range includes:

• Desi Plant Protein Powder – Available in delicious Chocolate and nutrient-rich Moringa variants. Ideal for breakfast or post-workout refueling.

• Energy and Protein Bars – Clean snacks that are high in protein and fiber, perfect for sustained energy without the crash.

• Superfood Essentials – Almond oats, ginger and garlic pastes, and moringa powders crafted to support immunity and metabolism.

• Vegan Health Drinks & Combos – Perfect for those looking to commit to a healthy lifestyle without compromising on taste or values.

• Books & Recipe Guides – Authored by Chef Ashutosh himself, these include recipes for vegan smoothies, ketogenic meals, and superfood plans.

Each product is crafted not just for nutritional value, but with real intention—to support fat loss, muscle building, cholesterol management, skin glow, hair health, and overall vitality.

Credits: Sheer MADness