Mary-Ann McLaughlin — Habibti
Mary-Ann McLaughlin is the founder of Habibti, a yoga apparel and wellness brand based in Norwich, in the east of England. The word habibti — Arabic for "my love" or "my dear" — gives some indication of where the brand draws its inspiration: the textiles, colour traditions and sensory culture of the Middle East and the wider Orient. From her base in Norfolk, Mary-Ann has built a label that looks outward, drawing on Eastern craft traditions to create pieces for a Western yoga community that is increasingly attentive to the quality and provenance of what it wears on and off the mat.
Habibti's product range is considered and well-defined. Handcrafted meditation wraps are offered in chakra colours, made with care for detail and intended for both practice and contemplative wear. The signature yoga leggings carry original designs that set them apart from standard activewear, while a curated collection of yoga oils imports sensory experiences from the East — scent and ritual brought into the daily practice. Each piece is made with attention to quality and a genuine interest in allowing practitioners to feel confident and expressive whether they are on the mat or moving through their day.
What distinguishes Habibti is the specificity of its cultural reference. Rather than gesturing vaguely toward "Eastern wisdom," the brand is precise: it draws from Middle Eastern and Oriental traditions in a way that informs the design, the colour vocabulary and the sensory experience of the products. Habibti also operates as something of a bridge between the UK and Indian wellness markets — facilitating introductions between brands and practitioners, connecting manufacturers in Mumbai with international labels, and building the kind of cross-market relationships that help good work reach wider audiences.
Habibti is a good find for practitioners who want yoga wear that carries a point of view — clothing made with a particular aesthetic rather than generic activewear dressed up in wellness language. It will also appeal to studios and brands looking for a thoughtful partner with feet in both the UK and Indian wellness communities. Mary-Ann McLaughlin's label is worth a closer look for anyone who believes that what you wear to practice should be as considered as the practice itself. You can explore the collection and make contact at habibti.one.