Urmi Kothari

Urmi Kothari’s career arc reads like five lives packed into one — MBA, professional dancer, fitness expert, creator and entrepreneur, energy coach, and now author. She has been in fitness and movement for more than 21 years, is certified across six disciplines (functional training, kettlebells, Pilates, Animal Flow, professional dance, yoga), and was Mumbai’s first Nike-certified trainer, memorably featured in Nike’s Cannes award-winning “Da Da Ding” campaign. In 2020, at the peak of her celebrity fitness career, she stepped back. She wanted to move closer to nature and go deeper.

What she built next is the work that now carries her name. Energy Coach Urmi combines everything Urmi learnt in fitness with breathwork, inner child work, shadow work, and energy healing. Her signature M.E.L.T. LIVE group coaching — Movement, Energy Exercises, Love Language, Transmutation Therapy — is, as she insists, “not fitness. M.E.L.T. is energy-fitness.” It is designed for entrepreneurs, coaches, and C-suite leaders ready to move from fear-based urgency to confident, purposeful living, and to balance masculine and feminine energies for deep work and deep rest alike.

The original container for her work is Kinetic Living, founded in 2012 — a methodology and studio that has won six awards over the years and coached 9,000+ people. In 2022 she expanded into KshaLa, a retreat vertical that has now hosted 18+ retreats in Bali, the Andamans, Kashmir, Kerala, and beyond, including private experiences for the Entrepreneurs’ Organization (EO). Her BREATH BEAST programme and The Kinetic Living Podcast extend the work to anyone who cannot make it to a retreat. On Instagram @coach.urmi, her 99K followers get a daily stream of movement clips, reflections on burnout and healing, and unusually honest reminders of what it took her to get here.

Urmi’s framework, as she explains it, holds the body in the centre and uses psychology, spirituality, and esoteric laws as lenses to decode what a person’s present is trying to tell them. Her clients — artists, actors, comics, models, writers, directors, photographers, CEOs — describe her work as both physically demanding and emotionally liberating. If you are successful on paper and burnt out underneath, Urmi is the coach who will not let you separate the two.