Rakesh Jain

Rakesh Jain was forty-four years old, with three successful businesses already built, when he started researching dry fruits. He spent months at APMC Vashi, the wholesale hub for nuts and dried fruits in Mumbai, watching the intricate chain between farmer and consumer — importer, processor, wholesaler, semi-wholesaler, retailer. The more he watched, the more he saw the problem: too many intermediaries, too much loss of quality, and an Indian consumer stuck reaching for the packet of chips when hunger hit between meals. He decided to go direct.

The result, launched during the pandemic, is NutriNosh — a D2C (direct-to-consumer) brand with an elegantly simple product promise: 30 packs of 30 grams in 30 varieties, designed for 30 days of healthy snacking on the go. Inside each box are carefully portioned servings of premium nuts, luscious dry fruits, dates, and seeds, globally sourced from the finest growing regions and locked in small packs that stay fresh and travel well. No artificial anything. No “Not-So-Healthy” surprises.

What makes NutriNosh work commercially is that it answers an actual problem. The Indian desk worker, the gym-goer, the yoga practitioner, the morning walker, the school child in a backpack — all of them need something small, nutrient-dense, and guilt-free between meals. Most of what’s on the shelves isn’t. NutriNosh’s portion-control packaging makes healthy snacking convenient, which turns out to be the whole battle. The brand has also extended into a thoughtful Diwali corporate gifting range, because — as Rakesh likes to put it — one of the best things you can gift a colleague, client, or partner is a new habit.

Behind the brand sits a working philosophy that sounds unglamorous but is genuinely different: sustainably sourced, freshness locked, naturally good, and affordable enough to be a daily choice rather than a treat. NutriNosh partners with farmers directly and plans its product additions by carefully listening to customer feedback — which is why the line keeps quietly expanding with new varieties tailored to the Indian palate. If you have a drawer full of half-eaten biscuit packets at your workstation, Rakesh and his team would very much like to respectfully replace them.