MODULE 6.3
Marketing Campaigns
Building campaigns that fill rooms.
Promoters who can run a marketing campaign get paid to fill events. Brands and event hosts will pay you a flat fee, a percentage, or both.
Real campaign examples
- 4-week Instagram series for a Goa retreat — 24 paid bookings
- WhatsApp launch for a herbal wellness brand — 800 first-time buyers
- LinkedIn campaign targeting HR leads for corporate breathwork — 6 contracts
- Creator collaboration for a sustainability summit — 1,200 attendees
How to structure earnings
Three ways: flat fee paid by the business, percentage of revenue from sales the campaign drives, or a hybrid. Most experienced promoters run hybrid deals — small base plus revenue share.
Why this works in Dharte
Most Dharte facilitators and brands are excellent at their craft and average at marketing. They need promoters who can think like marketers. The KYB-verified network is your campaign canvas.
Reflection. Which channel do you understand best — Instagram, LinkedIn, WhatsApp, email, podcasts? Why?
Exercise. Pick one upcoming Dharte event or business launch. Sketch a one-week campaign for it on your strongest channel. Don't ship — just sketch.