Chapter: Promoters · Module 15 of 24
⊛ Agency
From promoter to entrepreneur
A Dharte Agency is a formalised promoter operation — a registered small business representing the Dharte brand in a specific region or market. Building an agency is the path from individual Promoter to entrepreneur with a team, territory, and scalable income.
What a Dharte Agency Does
Represents 10+ Dharte businesses. Hosts regular local events. Manages community WhatsApp groups. Recruits and mentors sub-Promoters. Tracks all commissions. Reports monthly to Dharte HQ.
Legal Setup
Register as sole trader or private limited company. India: free MSME registration at udyamregistration.gov.in. Open a dedicated business bank account separate from personal.
Payment Infrastructure
Razorpay: easy setup, excellent UPI and card support. PhonePe Business: quick QR-code payments. International: Payoneer or Wise for global commissions. Always issue receipts. Keep a clean monthly ledger.
Agency Growth Path
Month 1–2: 6 businesses, ₹15K–30K/month. Month 3–4: 10+ businesses, first events, ₹40K–60K/month. Month 5–6: sub-Promoter network, ₹75K–1L/month. Month 6+: full territory agency, ₹1L–5L/month possible.
📋 Assignment
Set up the foundational structure of your Dharte Promoter Agency
Minimum: Business name + dedicated bank account open + one payment method active and tested
- 🏷 Choose your agency name. Check availability on Instagram and WhatsApp.
- 🏦 Open a dedicated bank account (Kotak Neo / HDFC Basic / ICICI Insta — all free online options).
- 💳 Set up ONE digital payment: UPI ID · OR Razorpay payment link · OR bank QR code. Test by sending yourself ₹1.
- 📋 Create your Agency One-Pager on Canva: name · your photo · region · businesses · contact · QR code.
- 📲 Create Instagram Business account. Post your first 3 pieces: intro · what you do · first product/service.
- 📤 Agency name, payment confirmation, one-pager, Instagram link to megha@dharte.net — Subject: Module 15 Assignment
💡 You need a name, a bank account, and a payment link. Start simple. Grow with the income.
✦ 300 points + 50 bonusBecome a Certified Promoter
Complete all 24 modules and submit your assignments to receive your Dharte Certification.
Join Dharte — ₹1,800/year